With the Certificate III in Marketing Management, offered by Cyryx College, students will gain essential skills and a credential to advance in a marketing career. Marketing emphasizes competitive advantages in organizations and examines the inter-relationships that exist among their customers, the competition and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing plans. Keeping this in mind, we have designed a course structure that consists of exactly what a student requires to excel in a marketing career. After the completion of this course, students will be ready to contribute more to the organization in terms of marketing skills and techniques or take on a new professional role. Graduates will also be equipped with knowledge of the latest marketing concepts and techniques, new avenues in marketing management and recent trends in a marketing career.