Bachelor of Business (Marketing)

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INTRODUCTION

The Bachelor of Business in Marketing offered by Cyryx College is a course designed to create trained and effective marketing officers in various industries. Marketing plays a pivotal role in the fulfilment of the firm’s strategic objectives. It is a broad discipline that interacts with diverse areas of business. Therefore, the course is designed to provide students with the understanding of the application of marketing concepts and theories. Also, it will help build students’ cognition of strategic marketing, pricing, product management, distribution and other indispensable marketing rationales. Trained and experienced lecturers in the field will cover topics such as consumer behavior, marketing communications budget, services marketing, logistics & supply chain management and sales management. After the completion of the course, students will be confident to take a marketing plan from concept to implementation and re-engineer the service offering towards a more market driven approach.

COURSE AT A GLANCE

School of Business
Duration: 12 months
Course Fee Details

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OUTCOMES

Potential Careers

  • Advertising Account Executive
  • Communications Manager
  • Advertising Art Director
  • Market Researcher
  • Marketing Executive
  • Brand Manager
  • Media Planner
  • Public Relations Account Executive

COURSE AT A GLANCE

School of Information Business
Duration: 36 months
Course Fee Details

Download PDF Brochure

Related Links

MODULES

Year 1

  • Principles of Management 
  • Financial Accounting
  • Corporate Communication
  • Management Information System
  • Managerial Economics
  • Business Law
  • Statistics for Business
  • Strategic Management
  • Entrepreneurship

Year 2

  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Leadership & Life skills
  • Research Methodologies
  • Consumer Behaviour
  • Tourism & Hospitality Management
  • Project Management
  • Marketing Communications Budget
  • Project – I

Year 3

  • Services Marketing
  • Logistics & Supply Chain Management
  • Business Ethics & Corporate Governance
  • Organizational Behaviour
  • Productions & Operations Management
  • Fundamentals of the Constitution
  • Product & Sales Management
  • Project II

Entry Requirements

  • Successful completion of A’ Level- (2 passes Above ‘E’/ if Dhivehi and Islam Above ‘C’) OR
  • Attainment of Level 4 qualification in a related field OR
  • Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program OR

Experience Pathway:

  • Completion of a Level 4 qualification (unrelated), and successful completion of Cyryx College approved University Preparation Program* OR 
  • 20 years old, completion of secondary school, 2 years of a relevant work experience, and successful completion of CXyryx College approved University Preparation Program