The Bachelor of Business in Marketing offered by Cyryx College is a course designed to create trained and effective marketing officers in various industries. Marketing plays a pivotal role in the fulfilment of the firm’s strategic objectives. It is a broad discipline that interacts with diverse areas of business. Therefore, the course is designed to provide students with the understanding of the application of marketing concepts and theories. Also, it will help build students’ cognition of strategic marketing, pricing, product management, distribution and other indispensable marketing rationales. Trained and experienced lecturers in the field will cover topics such as consumer behavior, marketing communications budget, services marketing, logistics & supply chain management and sales management. After the completion of the course, students will be confident to take a marketing plan from concept to implementation and re-engineer the service offering towards a more market driven approach.