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Bachelor of Business (Marketing) Print E-mail

 

Marketing plays a pivotal role in the fulfillment of firm’s strategic objectives. It is a broad discipline that interacts with diverse areas of business. The course is designed to provide students with the understanding of the application of marketing concepts and theories. It will build your cognition of strategic marketing, pricing, product management, distribution and other indispensable marketing rationales.


The area of study includes Consumer Behavior, Marketing Communications Budget, Services Marketing, Logistics & Supply Chain Management and Sales Management. On completion of the course, students will be confident to take a marketing plan from concept to implementation.

 

Entry Criteria

Completion of GCE/IGCSE A’ Level with minimum 2 passes OR MNQF Level 4 qualification OR meet the alternative entry requirements set by MQA. (Please see Minimum Entry Requirements for MNQF).


Modules


Year I
Principles of Management & Administration

Financial Accounting

Corporate Communication

Management Information System

Managerial Economics

Business Law

Statistics for Business

Strategic Management

Entrepreneurship

 

Year II

Marketing Management

Human Resource Management

Financial Management

Leadership & Life skills

Research Methodologies

Consumer Behaviour

Tourism & Hospitality Management

Project Management

Marketing Communications Budget

Project – I

 

Year III
Services Marketing
Logistics & Supply Chain Management
Business Ethics & Corporate Governance
Organizational Behaviour
Productions & Operations Management
Fundamentals of the Constitution
Product & Sales Management
Project II

 

Fee Details

Total Fee: Mrf. 90,000/-
Installment: Mrf. 2,500/- per month
Reg.Fee: Mrf. 1,500/-

 

Duration

3 years